The Innovation Hub - Dubai, U.A.E
2,400 m2

Hewlett Packard Enterprise, formed in 2015, is one of the world’s leading providers of technology solutions customers need to optimize traditional information technology. HPE were looking to create a space that represented the company’s culture while embracing local heritage. We took this and connected it to the concept of journeying. “The story of Dubai, housed within the space of an innovator.” We immersed ourselves into the world of HPE, understanding how they worked, communicated and generally conducted everyday business. Armed with this knowledge, we were able to plan a space that fully supported their different personalities, providing settings for concentration, connectivity and socialising alike.

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