LinkedIn provides opportunities for people to create new contacts and partnerships to make them more productive and successful. The aim in designing their refreshed regional headquarters is to embody these concepts in physical spaces that represent LinkedIn’s mission. For the refresh of LinkedIn’s MENA headquarters at Business Central Towers in Dubai, SAY Studio drew inspiration from the diverse landscape and history of the city. Through color, texture, pattern and art, SAY designed each floor to connect people to one another and with Dubai. It was a priority for the design team to create a community of new experiences that brings employees closer together with their teams, encourages them to explore the office, and features creative design elements that reflect the city of Dubai.